The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists

• Main Authors: Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, Pratt, Thomas James
• 格式: Article
• 語言: English
• 出版: AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK 2021
• 主題: TX901 Hotels, clubs, restaurants, etc. Food service
• 在線閱讀: http://irep.iium.edu.my/90516/7/90516_The%20influence%20of%20Pahang%20Heritage%20Food%20on%20Behavioral%20Intentions%20among%20Malaysian%20Domestic%20Tourists.pdf; http://irep.iium.edu.my/90516/; https://doi.org/10.21834/ebpj.v6i16

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, corre...