The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists
This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, corre...
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AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK
2021
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Online Access: | http://irep.iium.edu.my/90516/7/90516_The%20influence%20of%20Pahang%20Heritage%20Food%20on%20Behavioral%20Intentions%20among%20Malaysian%20Domestic%20Tourists.pdf http://irep.iium.edu.my/90516/ https://doi.org/10.21834/ebpj.v6i16 |
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my.iium.irep.905162021-07-02T09:55:08Z http://irep.iium.edu.my/90516/ The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza Pratt, Thomas James TX901 Hotels, clubs, restaurants, etc. Food service This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions. AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK 2021-04-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/90516/7/90516_The%20influence%20of%20Pahang%20Heritage%20Food%20on%20Behavioral%20Intentions%20among%20Malaysian%20Domestic%20Tourists.pdf Saad, Mazni and Kamarizzaman, Nur Assyiqin and Ishak, Noriza and Pratt, Thomas James (2021) The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists. Environment-Behaviour Proceedings Journal, 6 (2021) (16). pp. 163-169. E-ISSN 2398-4287 https://doi.org/10.21834/ebpj.v6i16 10.21834/ebpj.v6i16 |
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TX901 Hotels, clubs, restaurants, etc. Food service Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza Pratt, Thomas James The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists |
description |
This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was
distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study,
correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional
value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the
understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions. |
format |
Article |
author |
Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza Pratt, Thomas James |
author_facet |
Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza Pratt, Thomas James |
author_sort |
Saad, Mazni |
title |
The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists |
title_short |
The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists |
title_full |
The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists |
title_fullStr |
The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists |
title_full_unstemmed |
The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists |
title_sort |
influence of pahang heritage food on behavioral intentions among malaysian domestic tourists |
publisher |
AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK |
publishDate |
2021 |
url |
http://irep.iium.edu.my/90516/7/90516_The%20influence%20of%20Pahang%20Heritage%20Food%20on%20Behavioral%20Intentions%20among%20Malaysian%20Domestic%20Tourists.pdf http://irep.iium.edu.my/90516/ https://doi.org/10.21834/ebpj.v6i16 |
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1705056520614445056 |
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13.144533 |