The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, corre...

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Main Authors: Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, Pratt, Thomas James
Format: Article
Language:English
Published: AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK 2021
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Online Access:http://irep.iium.edu.my/90516/7/90516_The%20influence%20of%20Pahang%20Heritage%20Food%20on%20Behavioral%20Intentions%20among%20Malaysian%20Domestic%20Tourists.pdf
http://irep.iium.edu.my/90516/
https://doi.org/10.21834/ebpj.v6i16
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spelling my.iium.irep.905162021-07-02T09:55:08Z http://irep.iium.edu.my/90516/ The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza Pratt, Thomas James TX901 Hotels, clubs, restaurants, etc. Food service This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions. AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK 2021-04-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/90516/7/90516_The%20influence%20of%20Pahang%20Heritage%20Food%20on%20Behavioral%20Intentions%20among%20Malaysian%20Domestic%20Tourists.pdf Saad, Mazni and Kamarizzaman, Nur Assyiqin and Ishak, Noriza and Pratt, Thomas James (2021) The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists. Environment-Behaviour Proceedings Journal, 6 (2021) (16). pp. 163-169. E-ISSN 2398-4287 https://doi.org/10.21834/ebpj.v6i16 10.21834/ebpj.v6i16
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic TX901 Hotels, clubs, restaurants, etc. Food service
spellingShingle TX901 Hotels, clubs, restaurants, etc. Food service
Saad, Mazni
Kamarizzaman, Nur Assyiqin
Ishak, Noriza
Pratt, Thomas James
The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists
description This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions.
format Article
author Saad, Mazni
Kamarizzaman, Nur Assyiqin
Ishak, Noriza
Pratt, Thomas James
author_facet Saad, Mazni
Kamarizzaman, Nur Assyiqin
Ishak, Noriza
Pratt, Thomas James
author_sort Saad, Mazni
title The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists
title_short The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists
title_full The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists
title_fullStr The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists
title_full_unstemmed The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists
title_sort influence of pahang heritage food on behavioral intentions among malaysian domestic tourists
publisher AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK
publishDate 2021
url http://irep.iium.edu.my/90516/7/90516_The%20influence%20of%20Pahang%20Heritage%20Food%20on%20Behavioral%20Intentions%20among%20Malaysian%20Domestic%20Tourists.pdf
http://irep.iium.edu.my/90516/
https://doi.org/10.21834/ebpj.v6i16
_version_ 1705056520614445056
score 13.144533