The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then...

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Bibliographic Details
Main Authors: Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, James Pratt, Thomas
Format: Conference or Workshop Item
Language:English
Published: e-International Publishing House, Ltd., UK 2021
Subjects:
Online Access:http://irep.iium.edu.my/89254/1/89254_The%20influence%20of%20Pahang%20heritage%20food%20on%20behavioral%20intentions%20among%20malaysian%20domestic%20tourists.pdf
http://irep.iium.edu.my/89254/
https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/2680/1455
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