The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, James Pratt, Thomas
التنسيق: Conference or Workshop Item
اللغة:English
منشور في: e-International Publishing House, Ltd., UK 2021
الموضوعات:
الوصول للمادة أونلاين:http://irep.iium.edu.my/89254/1/89254_The%20influence%20of%20Pahang%20heritage%20food%20on%20behavioral%20intentions%20among%20malaysian%20domestic%20tourists.pdf
http://irep.iium.edu.my/89254/
https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/2680/1455
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الوصف
الملخص:This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions.