The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior
Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Korea, Hong Kong, and Japan while surprisingly, not as flou...
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| Main Authors: | , |
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| 格式: | Article |
| 语言: | English |
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University of Delhi, Shri Ram College of Commerce
2010
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| 在线阅读: | http://irep.iium.edu.my/7394/1/Journal_of_Business_Analyst_JBA_Paper_2.pdf http://irep.iium.edu.my/7394/ |
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