Green Purchase Intention Among Public in Shah Alam
Purpose – This paper aimed to address the intention of public towards green product purchases, specifically in Shah Alam District. It also aims to determine the important factors that can influence more participation of public towards green product purchases. Methodology – A cross-sectional, quan...
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my-unisza-ir.12892020-11-11T07:35:46Z http://eprints.unisza.edu.my/1289/ Green Purchase Intention Among Public in Shah Alam Mohd Sadad, Mahmud Siti Noor Syahirah, Yusri HJ Public Finance Purpose – This paper aimed to address the intention of public towards green product purchases, specifically in Shah Alam District. It also aims to determine the important factors that can influence more participation of public towards green product purchases. Methodology – A cross-sectional, quantitative method was employed with a sample size of 384 Shah Alam residents take part in the study. Findings – The pro-environmental behavior, price sensitivity and social influence significantly influenced public intention towards green product purchases. The results of the study implied that, public in Shah Alam are reported to be at a positive level and showed inclination for the public to form intention towards green product purchases. Originality/ Value – This study provide better insights to the involved stakeholders on factors that influence green product purchase intention among public. 2017 Conference or Workshop Item NonPeerReviewed text en http://eprints.unisza.edu.my/1289/1/FH03-FESP-18-12013.pdf Mohd Sadad, Mahmud and Siti Noor Syahirah, Yusri (2017) Green Purchase Intention Among Public in Shah Alam. In: Internasional Academic Conference on Business and Economics 2017, 12 January 2017, University Sultan Zainal Abidin. |
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HJ Public Finance Mohd Sadad, Mahmud Siti Noor Syahirah, Yusri Green Purchase Intention Among Public in Shah Alam |
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Purpose – This paper aimed to address the intention of public towards green product purchases,
specifically in Shah Alam District. It also aims to determine the important factors that can
influence more participation of public towards green product purchases.
Methodology – A cross-sectional, quantitative method was employed with a sample size of 384
Shah Alam residents take part in the study.
Findings – The pro-environmental behavior, price sensitivity and social influence significantly
influenced public intention towards green product purchases. The results of the study implied
that, public in Shah Alam are reported to be at a positive level and showed inclination for the
public to form intention towards green product purchases.
Originality/ Value – This study provide better insights to the involved stakeholders on factors
that influence green product purchase intention among public. |
format |
Conference or Workshop Item |
author |
Mohd Sadad, Mahmud Siti Noor Syahirah, Yusri |
author_facet |
Mohd Sadad, Mahmud Siti Noor Syahirah, Yusri |
author_sort |
Mohd Sadad, Mahmud |
title |
Green Purchase Intention Among Public in Shah Alam |
title_short |
Green Purchase Intention Among Public in Shah Alam |
title_full |
Green Purchase Intention Among Public in Shah Alam |
title_fullStr |
Green Purchase Intention Among Public in Shah Alam |
title_full_unstemmed |
Green Purchase Intention Among Public in Shah Alam |
title_sort |
green purchase intention among public in shah alam |
publishDate |
2017 |
url |
http://eprints.unisza.edu.my/1289/1/FH03-FESP-18-12013.pdf http://eprints.unisza.edu.my/1289/ |
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1683235000385798144 |
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13.1944895 |