Green Purchase Intention Among Public in Shah Alam
Purpose – This paper aimed to address the intention of public towards green product purchases, specifically in Shah Alam District. It also aims to determine the important factors that can influence more participation of public towards green product purchases. Methodology – A cross-sectional, quan...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/1289/1/FH03-FESP-18-12013.pdf http://eprints.unisza.edu.my/1289/ |
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| Summary: | Purpose – This paper aimed to address the intention of public towards green product purchases,
specifically in Shah Alam District. It also aims to determine the important factors that can
influence more participation of public towards green product purchases.
Methodology – A cross-sectional, quantitative method was employed with a sample size of 384
Shah Alam residents take part in the study.
Findings – The pro-environmental behavior, price sensitivity and social influence significantly
influenced public intention towards green product purchases. The results of the study implied
that, public in Shah Alam are reported to be at a positive level and showed inclination for the
public to form intention towards green product purchases.
Originality/ Value – This study provide better insights to the involved stakeholders on factors
that influence green product purchase intention among public. |
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