Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia
The study attempts to delineate the demographic and lifestyle characteristics of male credit card holders and non-holders in Malaysia. The two groups are compared using seven demographic and eight lifestyle variables. The results indicate that credit card holders tend to be slight~v older. married w...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
1995
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| Online Access: | http://journalarticle.ukm.my/7965/1/800-1528-1-SM.pdf http://journalarticle.ukm.my/7965/ http://ejournals.ukm.my/pengurusan/issue/view/203 |
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