Coverage of Hiv/Aids in Malaysia: a case study of the star
Living in a globalized world spearheaded by technological advancement and innovations, media have long been instrumental in imparting various kinds of information towards the populace. Consistent with the overwhelming growth of health communication, it is essential to use appropriate media chann...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2012
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| Online Access: | http://journalarticle.ukm.my/5348/1/V28_1_151-169.pdf http://journalarticle.ukm.my/5348/ http://www.ukm.my/jkom |
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| Summary: | Living in a globalized world spearheaded by technological
advancement and innovations, media have long been instrumental
in imparting various kinds of information towards the populace.
Consistent with the overwhelming growth of health communication,
it is essential to use appropriate media channels to alarm the public
on the severity of various diseases. However, it is a challenge for
media practitioners to convey such messages in an explicit context.
Veiled messages in news reporting of the disease only may result
in uncertain, shallow and ambiguous understanding among the
readers. On that account, this study seeks to examine the nature
and pattern of the news coverage on HIV/AIDS to generate
awareness among the people with more care and responsibility.
Based on the 72 articles attributed by The Star, only 61 articles
fitted the identified themes. The findings indicate that both themes:
government response and community involvement on the issue of
HIV/AIDS in Malaysia were prominent in the newspaper in year
2006 compared for the year 2011. |
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