A new imperative of relationship between individual creativity and organisational innovation : a systematic review

• Main Authors: Saharah Sapiyi,, Nur Riza Mohd Suradi,, Zainol Mustafa,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2022
• Online Access: http://journalarticle.ukm.my/20011/1/Paper_4_NUR_RIZA.pdf; http://journalarticle.ukm.my/20011/; https://www.ukm.my/jqma/current/

Innovation is imperative for competitiveness and works as a critical breakthrough determinant for organisations’ sustainable performance, while creativity functions as a catalyst for innovation processes or activities. One of the reasons for inadequate innovation is the lack of attention to creativi...