Crisis response vs crisis cluster: a test of situational crisis communication theory on two crisis clusters in Indonesian public relations

Situational crisis communication theory (SCCT) is applied in this research to evaluate Air Asia crisis responses. The research tests whether crisis responses are consistent with the SCCT premise related to situation when a crisis has more than one cluster. SCCT argues that in this case, organisation...

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Bibliographic Details
Main Authors: Kriyantono, Rachmat, Mckenna, Bernard
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/13178/1/23446-98927-1-PB.pdf
http://journalarticle.ukm.my/13178/
http://ejournal.ukm.my/mjc/issue/view/1165
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