Author: Kasim, Azilah

Predictors of travel motivations: The case of domestic tourists to island destinations in northwest of Malaysia
Regulatory pressures affecting the restaurant business's responsible behaviors in Penang, Malaysia
Balancing tourism and religious experience: understanding devotees' perspectives on Thaipusam in Batu Caves, Selangor, Malaysia
Residents' attitudes toward tourism development in Socotra Island, Yemen
Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia
The role of individual differences in promoting front liners to become customer oriented: A case of the hotel industry in Malaysia
Managerial challenges of fostering partnerships to create a sustainable tourism destination: The complex path towards sustainability
Luring the tourists: A positioning exercise
The image of Malaysia among Chinese tourists: Implications for destination positioning and marketing strategy
Effective learning interaction as a prerequisite 
to successful Open Distance Learning (ODL): 
A case study of learners in the northern state of Kedah and Perlis, Malaysia
Profiling and understanding of Universiti Utara Malaysia student acceptance and enthusiasm towards ICT
Masalah dan cabaran pengilang padi Negeri Kedah
Segmenting hotel guests : The case of five star hotels in Langkawi
Kepentingan, peranan dan isu-isu pengurusan rekreasi
Rekreasi kampus di Universiti Utara Malaysia
Encouraging environmental management among small and medium accommodations (SMAs) through e-learning initiative
The role of business in social development: Understanding the concept of corporate social responsibility
Tanggungjawab institusi perniagaan pelancongan terhadap alam sekitar
Environmental impacts and the role of beach hotels in Penang
Influence of recreation on education aspiration